Although I am not the biggest fan of her workouts for my own fitness, I think Chloe Ting is a great example of creating a brand that is accessible, relatable, and creates a feeling of community (the amount of progress videos people uploaded on Tik Tok and YouTube were so impressive).
Just another ‘Zillennial’ trying to make sense of the world ✨. I write about relationships, self-development, climate, and everything in between.
